Showing posts with label lovemarks. Show all posts
Showing posts with label lovemarks. Show all posts

Monday, June 9, 2008

CBC vs CTV Hockey - Kodak vs Fuji

I think it was Warren Buffet (the richest man in the world) who said this -- the moment Fuji bought the rights to become the official sponsor of the Olympics, then Fuji became a legitimate equal to Kodak.

Now, CTV has bought the rights to the theme of Hockey Night in Canada, it may have pulled a "Fuji" on CBC. The 40 years of familiarity of the Hockey theme music on CBC has now been transferred to CTV.

I am a big CBC fan. Having said that, in this case, I have to send a big congratulation to the CTV business/negotiation/sports team that got the deal done and closed so efficiently. When the opportunity presented itself, and when time is of the essence, you guys get the deal done and closed in record time.

I will try to blog a bit more when the dust is settled a little more and I am finished covering the Banff World TV Festival.

Saturday, June 7, 2008

National Anthem for sale? - The story of Hockey Night in Canada theme

I probably shouldn’t be blogging tonight as I am driving early tomorrow morning to Banff to attend two conferences (Future of Digital Content & Banff World TV Festival).

Anyway, I will spend a few minutes here to share my thoughts. CBC's official blog and CBC National (as the lead news item) that the deal to keep the Hockey Night in Canada theme has fallen apart. So no more Hockey Night in Canada theme. Toronto Star reports (with video) here.

Now, if you look strictly at the economics, CBC executives may be right to offer what it did and walk away from a “bad deal”. (I leave it as an exercise for the readers to calculate the present value of the estimated cash value of the theme until it runs out of its copyright protection. Hint: it is no small change.) And try to buy peace (or bribe us) by paying $100,000 as a prize for Canadians to come up with a new theme.

Because the theme has been used for closed to 40 years, it has become so well recognized and has acquired an almost national-anthem-like feeling to some Canadians. To me, the theme is a rock solid Lovemark.

In our capitalistic world, it is up to Dolores Claman (composer of the theme) and her agent to negotiate a best deal. It might be fun to apply some game theory and the PARTS strategy (the elements of a game are: Players, Added values, Rules, Tactics, and Scope) to analyze this particular business situation in a step by step manner.

P.S. In a Web 2.0 connected world, the rules, tactics and scope have been changed and redefined. Ultimately, I think missteps from either side can cause some unexpected damages rather quickly.

Tuesday, March 25, 2008

My Starbucks Idea

After founder Howard Schultz came back to be the president and CEO of Starbucks in January to put some magic back, I hope the ideas at mystarbucksidea.com can add some needed love and $$ back as well.

Since the Starbucks blog has only been launched for days, it is particularly nice to see the two things customers want most - some freebies (although not quite free coffees for frequent purchaser) and complementary Wi-Fi will be added soon.

Here is an excerpt from Brad Stevens’ March 24, 2008 entry, (note: why is the entry not linkable and the blog doesn’t have an RSS feed?) (emphasis added in the following excerpt)

So, starting in mid-April, when you pay with your registered Starbucks Card here’s what you’ll get at participating stores:

  • Complimentary customization (add selected syrups or modify your milk – soy or breve), on us. For instance, a Tall Vanilla Soy Latte will be the same price as a regular Tall Caffè Latte. A 70-cent savings in most places.
  • Free refills on brewed coffee.
  • Tall beverage of your choice with the purchase of 1 lb. whole bean coffee.

And in the near future, we’ll be adding complimentary Wi-Fi access—another hot topic on this site.

Wednesday, January 16, 2008

Dyson sucks - Vacuuming Futureshop for free and fun

My regular readers know how much I love Dyson vacuum as I’ve blogged about it many times and in particular - “Two things I love but don’t own - Dyson and Lexus” in 2007 and then recently in “Mr. James Dyson, Tear Down This Wall!“. In fact, I love it since April 2000 when I read about Dyson in The International Design Magazine.

Few days ago, I finally got my chance to play with a real Dyson vacuum cleaner for over 30 minutes in Futureshop (OK, that was a really quiet morning after all the “Sales” the days before!) while chatting with a nice Futureshop salesperson. During that time, I practically vacuumed Futureshop’s dirt-filled home appliance area for free! (smile)

Now, I have some real experience of using a Dyson (in a heavy traffic area) to share,

  1. The Dyson sucked (sort of)! The demo carpert (the one with a big Dyson logo) was pretty dirty. After the first pass, it looked a lot cleaner and there wasn’t that much dirt left. But as I vacuum that demo carpet more, it did become cleaner and cleaner. So I guess the first pass didn’t pick up *all* the dirt (say only 85%). I guess I expected magic and magic I did not get.
  2. Stones and tiny particles. Now, the Dyson made this really annoying noise when it sucked up the tiny stones or tiny hard particles on the floor. And because the stuff/dirt inside the Dyson internal chamber was spinning at such a high speed, the noise was noticeable and a bit annoying to me. Room for some noise cancellation?
  3. Burning smell. I don’t know what from the floor got into the Dyson but I smelled something burning (rubber?) a few times during the vacuuming process. Again, I don’t know did something got suck up inside the Dyson and then the high speed spinning created the burning smell. Thinking about it, I wander if Futureshop had installed the HEPA filter correctly? The burning smell was not pleasant at all!

So I now have some real experiences with a Dyson and I can no longer think it is perfect. (nothing is “perfect”.) But I still think it is the best vacuum around even it has the flaws (and may be more) that I listed above.

Of course, the vacuum is great but the price is still in the moon, so I repeat my request to Sir James himself or his Canadian sales team, “Mr. James Dyson, Tear Down This Wall!” Please offer more reasonable prices or wider product range that covers more price points. I truly want you to do well in Canada. I hate to see you suck in Canada. And this is not a good “suck”!

Finally, most people on Flickr love their Dysons as you can see in the above photos and here,

and a not so happy customer shookiemookie with her f-starting-4-letter-word one.

Magazines Subscriptions

Over the last 20+ years or so, I had some fun in subscribing to different magazines and reading them on a regular basis. These magazines included - Time, Newsweek, Business Week, Canadian Business, Ivey Business Journal (I paid good money for it until they turned it FREE and never return my unused PAID subscription money), many computer magazines, Communications Arts (probably my most expensive mag sub and it worths every penny! some great free content), The International Design Magazine (I fell in love with Dyson Vacuum since it was covered in the April 2000 issue of I.D.), Psychology Today, and the more exotic ones like the University of California at Berkeley Wellness Letter, plus The New England Journal of Medicine (I did enjoy my one year subscription and tried to think and read like doctors (big smile)). I read a lot of Wired and Fast Company but then they set a stupid high Canadian subscription prices, plus most of their stuff are online even a few years back.

Now, how many magazines do I subscribe to? Well, not even one! My friend Margaret is brave and she subscribes to and reads The Economist! I know The Economist is a great source of information and supposed to be “Good For Me” (like Cod Liver Oil) but I could never stand reading more than a few articles in it at a time (leaving 99% of the magazine to waste).

So here is what I do these days. Like this morning, I spent 90 minutes just browsing the magazines section in the library and then borrowed a stack of 8 magazines to read one (or may be two) articles in each magazine. Ha ha, no wonder many magazines are trying hard to re-invent themselves (e.g. Business Week).

When I find some time, I will blog about the 8 magazine articles that I borrowed to read. I will see if I can find the link to them for you as well. Happy reading.

To me, library is the greatest equalizer of knowledge (thus “power”, if you want to think of it that way) and experiences. I paid my $12 per year. And then, I periodically clean up their magazines, their books, their DVDs, etc to find stuff that I enjoy and find interesting.

With borrowed materials, one thing I missed is the ability to mark up the magazine/book while I read but I can make a photo copy for personal research if I need to. (smile) I will later try to blog about the 8 articles I borrowed today, possibly with links to them so you can read them as well (if they are available online).

Happy reading and learning.

Tuesday, January 1, 2008

A Brief History of ideas Cloud

Inspired by A Brief History of Time, I promise to not include even one equation in this blog entry. (smile)
A Brief History of ideas Cloud

The following is a short creative journey in the naming of this blog.

The idea of "ideas Cloud" originated from the term "Tag cloud".
The word "ideas" has become a core part of any brands/lovemarks that I create for my own use. For example, ideas Revolution for the group name, ideas Vacuum for the film and video division, etc.

To me, Cloud is so versatile as it can rain, snow, hail, etc. And we have Chinook cloud/arch in Calgary that just looks spectacular (my title photo is one example).

The term
"ideas Cloud" is new and unique enough that,
  1. As of this morning, there were only 2,890 Google search results,
  2. No one has used it in the way that I plan to, and
  3. I am getting the 9th Google ranked search result for "ideas cloud" (as a pair of quoted words) at the moment and I haven't even started. (smile)
Once I settled on the name of "ideas Cloud" for the blog, I went about to create a catch phrase that will go well with it. I started with "ideas Cloud rains ideas" and liked it for a few days until I played around with a few other phrases a bit more and looked at the following,
  • ideas Cloud makes ideas
  • ideas Cloud creates ideas
  • ideas Cloud dreams ideas
  • ideas Cloud generates ideas
and then a friend suggested the most scientifically correct one (thanks Gwen),
  • ideas Cloud precipitates ideas
At the end, I realized I love this phrase the most and I am using it,
  • ideas Cloud dreams ideas
The word "dreams" evoke a lovely feeling and also this quote to me (emphasis mine),

All men dream, but not equally. Those who dream by night in the dusty recesses of their minds, wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act on their dreams with open eyes, to make them possible.
- Thomas E. Lawrence

As it has been with my company blog for the last 17 months, I plan to blog about Business, Sci. & Tech., Law, innovation, Film & TV, Medical Science, Politics and whatever interests me. Just so you know, I aspire to make mistakes faster.

My friends, welcome to ideas Cloud!
It's turtles all the way down!
I hope you will have fun
exploring,
learning,
and
making mistakes
with me.


P.S. I actually started writing this post on Jan 3, 2008 but I backdated it to January 1st, 2008 so it flows and explains things better. I am in no way trying to create the same option backdating SEC problem as Steve Jobs. (smile)