Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Monday, June 9, 2008

CBC vs CTV Hockey - Kodak vs Fuji

I think it was Warren Buffet (the richest man in the world) who said this -- the moment Fuji bought the rights to become the official sponsor of the Olympics, then Fuji became a legitimate equal to Kodak.

Now, CTV has bought the rights to the theme of Hockey Night in Canada, it may have pulled a "Fuji" on CBC. The 40 years of familiarity of the Hockey theme music on CBC has now been transferred to CTV.

I am a big CBC fan. Having said that, in this case, I have to send a big congratulation to the CTV business/negotiation/sports team that got the deal done and closed so efficiently. When the opportunity presented itself, and when time is of the essence, you guys get the deal done and closed in record time.

I will try to blog a bit more when the dust is settled a little more and I am finished covering the Banff World TV Festival.

Saturday, June 7, 2008

National Anthem for sale? - The story of Hockey Night in Canada theme

I probably shouldn’t be blogging tonight as I am driving early tomorrow morning to Banff to attend two conferences (Future of Digital Content & Banff World TV Festival).

Anyway, I will spend a few minutes here to share my thoughts. CBC's official blog and CBC National (as the lead news item) that the deal to keep the Hockey Night in Canada theme has fallen apart. So no more Hockey Night in Canada theme. Toronto Star reports (with video) here.

Now, if you look strictly at the economics, CBC executives may be right to offer what it did and walk away from a “bad deal”. (I leave it as an exercise for the readers to calculate the present value of the estimated cash value of the theme until it runs out of its copyright protection. Hint: it is no small change.) And try to buy peace (or bribe us) by paying $100,000 as a prize for Canadians to come up with a new theme.

Because the theme has been used for closed to 40 years, it has become so well recognized and has acquired an almost national-anthem-like feeling to some Canadians. To me, the theme is a rock solid Lovemark.

In our capitalistic world, it is up to Dolores Claman (composer of the theme) and her agent to negotiate a best deal. It might be fun to apply some game theory and the PARTS strategy (the elements of a game are: Players, Added values, Rules, Tactics, and Scope) to analyze this particular business situation in a step by step manner.

P.S. In a Web 2.0 connected world, the rules, tactics and scope have been changed and redefined. Ultimately, I think missteps from either side can cause some unexpected damages rather quickly.

Thursday, May 29, 2008

Ad Links: 2008-05-29

  • QUIT - Anti Smoking Charity - a really cool concept. Agency: Saatchi & Saatchi London
  • Covenant House - a really neat and cool idea. Agency: Taxi, Toronto
  • Big Brother Bus Stop - A neat way to use Blue tooth to advertise. Agency: Marketforce, Perth, Australia
  • White wins - quite neat. Agency: Grey Istanbul, Turkey
  • VW Ads - very charming "interviews", very effectively gives VW an added "personality". Agency: Crispin Porter + Bogusky

Sunday, May 25, 2008

No. 5: The Film

I hate perfume (especially strong ones). Yes, hate. But I love this Chanel No. 5 ad with Nicole Kidman and Rodrigo Santoro. Enjoy.

Check out the lovely "making of" videos here and here.

Here is an excerpt from Baz Luhrmann’s imdb bio,

In late 2004, he [Baz] directed the world’s most expensive advertisement for Chanel No 5, a 4-minute short film titled “No 5: The Film” starring Nicole Kidman (who he worked with for Moulin Rouge! (2001)) and Rodrigo Santoro. The film ad, about a fairy-tale romance in which Chanel is part of the story but is not what the story is about, cost £18 million and made Kidman a Guinness World Record holder for highest paid actress in a commercial (she netted $3.71 million). Varying length versions of the film ad were shown on television, and - a first for Chanel - in movie theaters. Costumes were designed by Karl Lagerfeld and a score by Claude Debussy. Kidman wore £17m worth of real gems.

Thursday, April 24, 2008

ShoeTube

ShoeTube ? Yes, ShoeTube. If “Live Life. Love Shoes.” describes you, check out “The Daily Shoe” @ ShoeTube. [via AdAge]

P.S. If they are going to be successful, they will have to get shoe lovers to create and post their videos/stories, otherwise there isn’t really a community.

Monday, April 21, 2008

Friday, April 18, 2008

Watching Plane Paint Dry

It is actually interesting to see how they do it — painting a plane! Would love to hear a technician explain the process. (smile) [via OpenSkies blog]

Friday, April 4, 2008

You can’t ignore child labour

I previously blogged about my friend Larry Giesbrecht’s insightful film call “Children who work“ about child labour in Egypt. It is nice to see World Vision launched a campaign to create more awareness around child labour. (look closely at the automatic revolving doors)

Tuesday, March 18, 2008

Loving your MacBook Air this much?

I thought I would find something in the news about Charlie’s black eye but I had no idea he got it from saving his MacBook Air. (big smile)

Tuesday, March 11, 2008

Links: 2008-03-11

  1. Japan IDs All Its Citizens - It depends on how much risks are needed to be considered as "substantial" ? - "There are no substantial risks of information leakages or their misuse for purposes other than originally intended"
  2. Facebook CEO Admits Missteps
  3. The GigaOM Interview: Mark Zuckerberg, Founder & CEO Facebook
  4. Brantano Shoe City Ad
  5. NYT Obit of Gary Gygax, co-creator of the game Dungeons & Dragons
  6. How Google keeps your information secure - from Google

Monday, February 4, 2008

Superbowl 2008 Commercials

Here are some Superbowl 2008 Commercials,

  1. Carrier Pigeons - FedEx - funny (8.5/10)
  2. James Carville and Bill Frist - Coca Cola - funny (7.5/10)
  3. When You're Near Me - Victoria's Secret - OK (6/10)
  4. Jackie Moon - Bud Light - Funny for some people (6/10)
  5. Spot On - GoDaddy.com - This ad is a waste of money. How dumb do they think GoDaddy customers and potential customers are? - (2/10) Mind, I am not against effective dumb ad. Ah, I got sucked into talking about it ...
  6. Pepsi Stuff: Justin Timberlake - Pepsi-Cola - funny (9/10)
  7. Icebreakers: Carmen Electra - Hershey's - like the ad except the ending (7.5/10)
  8. Sweet Spot - Lexus - beautifully shot (8/10)
  9. Wanted - Universal Pictures - neat trailer (8.5/10), just hope the movie doesn't suck
  10. Buy Dell Join Red - Dell Computers - (2/10) Another dumb ad. May be it will be effective. I don't know.
P.S. Check 0ut this neat Superbowl wrap-up from Freakonomics.

Links: 2008-02-04 Super Bowl Ads, China firewall, Prentice Copyright, Jerry Yang, IP v6