Sunday, May 25, 2008

No. 5: The Film

I hate perfume (especially strong ones). Yes, hate. But I love this Chanel No. 5 ad with Nicole Kidman and Rodrigo Santoro. Enjoy.

Check out the lovely "making of" videos here and here.

Here is an excerpt from Baz Luhrmann’s imdb bio,

In late 2004, he [Baz] directed the world’s most expensive advertisement for Chanel No 5, a 4-minute short film titled “No 5: The Film” starring Nicole Kidman (who he worked with for Moulin Rouge! (2001)) and Rodrigo Santoro. The film ad, about a fairy-tale romance in which Chanel is part of the story but is not what the story is about, cost £18 million and made Kidman a Guinness World Record holder for highest paid actress in a commercial (she netted $3.71 million). Varying length versions of the film ad were shown on television, and - a first for Chanel - in movie theaters. Costumes were designed by Karl Lagerfeld and a score by Claude Debussy. Kidman wore £17m worth of real gems.

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