I think it was Warren Buffet (the richest man in the world) who said this -- the moment Fuji bought the rights to become the official sponsor of the Olympics, then Fuji became a legitimate equal to Kodak.
Now, CTV has bought the rights to the theme of Hockey Night in Canada, it may have pulled a "Fuji" on CBC. The 40 years of familiarity of the Hockey theme music on CBC has now been transferred to CTV.
I am a big CBC fan. Having said that, in this case, I have to send a big congratulation to the CTV business/negotiation/sports team that got the deal done and closed so efficiently. When the opportunity presented itself, and when time is of the essence, you guys get the deal done and closed in record time.
I will try to blog a bit more when the dust is settled a little more and I am finished covering the Banff World TV Festival.
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