I probably shouldn’t be blogging tonight as I am driving early tomorrow morning to Banff to attend two conferences (Future of Digital Content & Banff World TV Festival).
Anyway, I will spend a few minutes here to share my thoughts. CBC's official blog and CBC National (as the lead news item) that the deal to keep the Hockey Night in Canada theme has fallen apart. So no more Hockey Night in Canada theme. Toronto Star reports (with video) here.
Now, if you look strictly at the economics, CBC executives may be right to offer what it did and walk away from a “bad deal”. (I leave it as an exercise for the readers to calculate the present value of the estimated cash value of the theme until it runs out of its copyright protection. Hint: it is no small change.) And try to buy peace (or bribe us) by paying $100,000 as a prize for Canadians to come up with a new theme.
Because the theme has been used for closed to 40 years, it has become so well recognized and has acquired an almost national-anthem-like feeling to some Canadians. To me, the theme is a rock solid Lovemark.
In our capitalistic world, it is up to Dolores Claman (composer of the theme) and her agent to negotiate a best deal. It might be fun to apply some game theory and the PARTS strategy (the elements of a game are: Players, Added values, Rules, Tactics, and Scope) to analyze this particular business situation in a step by step manner.
P.S. In a Web 2.0 connected world, the rules, tactics and scope have been changed and redefined. Ultimately, I think missteps from either side can cause some unexpected damages rather quickly.
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