After founder Howard Schultz came back to be the president and CEO of Starbucks in January to put some magic back, I hope the ideas at mystarbucksidea.com can add some needed love and $$ back as well.
Since the Starbucks blog has only been launched for days, it is particularly nice to see the two things customers want most - some freebies (although not quite free coffees for frequent purchaser) and complementary Wi-Fi will be added soon.
Here is an excerpt from Brad Stevens’ March 24, 2008 entry, (note: why is the entry not linkable and the blog doesn’t have an RSS feed?) (emphasis added in the following excerpt)
So, starting in mid-April, when you pay with your registered Starbucks Card here’s what you’ll get at participating stores:
- Complimentary customization (add selected syrups or modify your milk – soy or breve), on us. For instance, a Tall Vanilla Soy Latte will be the same price as a regular Tall Caffè Latte. A 70-cent savings in most places.
- Free refills on brewed coffee.
- Tall beverage of your choice with the purchase of 1 lb. whole bean coffee.
And in the near future, we’ll be adding complimentary Wi-Fi access—another hot topic on this site.
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