Streaming Victims

Here is an excerpt from my friend Trevor Doerksen's insightful blog entry "The Streaming Victims - Canadians" (emphasis added),

Turn Audiences to Customers
Broadcaster and producers refer to their fans as audiences. Unfortunately, these audiences don't want to be told how, when, what, and where to passively view content. I consider these fans as customers. We know their names, their email addresses, and their likes and dislikes. In fact, when speaking to broadcasters and producers in Canada I often ask what they know about their fans. They know very little. This must change. The Internet is a communications medium, it is not just a passive viewing system. Together we must develop relationships that allow everybody: the customer and the producer to benefit from knowing each other better.

Provide content not formats
In music the transformation is almost complete. Customers no longer have to pay for format. Purchasing Queen on vinyl, 8-track, cassette, CD, and digitally rights managed (DRM) digital download is over. Customers don't have to pay for the format, they just buy the content and move it around as they please. TV and movies will need to give customers what they want. They can't keep pretending. I know the customers I deal with are much smarter than that, giving them what they want is a viable business model. Providing seamless, unified, and flexible access to their favourite content is viable.